SAM BARING PARTNERSHIPS
Founded in 2020, SBP broker partnerships for global brands across sport and entertainment.
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Tel: +44 (0) 7340 914 054
Founded in 2020, SBP broker partnerships for global brands across sport and entertainment.
The Audi F1 team launched in 2026 with SBP securing our client Perk extensive logo rights on the car, driver’s kit and helmets as the team’s ‘Official Work Automation Partner.’
The multi-year Official Sleeve Sponsorship deal sees the Experience Kissimmee brand on the home and away kits of English Premier League club Brighton & Hove Albion FC.
Chaucer’s 3-year Principal Partner deal with Surrey CCC sees their logo sitting proudly on the sleeve of Surrey’s men’s and women’s teams across all County Championship, T20 and One Day Cup games.
Killik & Co's 'Money Doesn't Grow on Trees' garden was an award winning garden at the 2024 RHS Chelsea Flower Show.
'Look up and see the beauty' is Kingfisher Zero's recently launched brand refresh so becoming the Royal Parks Half Marathon's first beer partner was the perfect fit.
A landmark partnership for both organisations as Thakeham became England Netball's first ever Official Sustainability Partner.
New Orleans in Louisiana is the birthplace of jazz so we brought the region across the Atlantic to sponsor the London Jazz Festival.
Needing a star to spearhead Allbirds' Unexpected Athlete campaign, we secured Lindsay Lohan to launch their new Tree Flyer trainer.
“Perk entrusted SB Partnerships to secure our first global sports sponsorship and they delivered from the outset. From identifying and shortlisting the best-aligned opportunities to supporting our commercial negotiations, we were delighted with the results: a multi-year deal with the Audi F1 team.”
"SB Partnerships delivered results for Experience Kissimmee from concept to execution in securing our sleeve sponsorship deal with Brighton & Hove Albion FC. We trust their ideas, insight, honesty and dedication to our brand. Working with international commercial property rights was a priority of ours, and we couldn't be prouder of the work Sam and Dylan put into our partnerships".
“The Chaucer ethos, We find a way, reflects our commitment to navigating complexity with determination and clarity. It’s a quality we value deeply in our partners—and one that Sam embodies.
From our first conversation, Sam demonstrated a sharp understanding of our goals and the unique opportunities of partnering with Surrey CCC. His professionalism, responsiveness, and strategic insight made the entire process effortless. Sam ensured our interests were aligned from the outset, helping to build a partnership grounded firmly in collaboration and mutual benefit.”
“Sam was pivotal in introducing us to a wide range of impressive organisations with partnership opportunities. He spotted commonalities with connections that we wouldn’t have otherwise seen, and as a result we are very proud to be the Official Sustainability Partner of England Netball, working to create healthy and sustainable communities together.”
“We worked with SBP to help drive new commercial partners, specifically in the sustainability space. Sam and the team are extremely knowledgeable in their area of expertise, excellent operators, diligent and above everything else, just brilliant people to work with. They always go above and beyond what is expected, and I could not recommend Sam and the team enough.”
“I have complete trust in SBP to look after our projects objectively and collaboratively, without self-interest clouding their judgement. Dylan's work on our Unexpected Athlete campaign was first class and I hope to work with these guys for the rest of my career.”
“Sam responded to our brief with imagination and rigour, drawing up a shortlist of interesting opportunities. He was exceedingly responsive to our needs and managed the entire process from initial discussions through contract negotiations with great sensitivity adding valuable insight and experience. We are delighted at the end of the process to have become the first official Sustainability Partner to the Goodwood Estate.”
“Sam has been my trusted advisor for several years. He consistently excels at identifying the most relevant sponsorship opportunities for us and facilitating productive discussions throughout the whole process. His insights are always valuable, and he frequently goes above and beyond what is expected. I truly enjoy working with SBP and cannot recommend Sam highly enough.”
Tel: +44 (0) 7340 914 054