SAM BARING PARTNERSHIPS

Founded in 2020, SBP broker partnerships for global brands across sport and entertainment.

OUR WORK

  • Jack Davies | Sponsorship Director, Perk

    “Perk entrusted SB Partnerships to secure our first global sports sponsorship and they delivered from the outset. From identifying and shortlisting the best-aligned opportunities to supporting our commercial negotiations, we were delighted with the results: a multi-year deal with the Audi F1 team.”

  • Jessica Beers | Executive Director, Experience Kissimmee

    "SB Partnerships delivered results for Experience Kissimmee from concept to execution in securing our sleeve sponsorship deal with Brighton & Hove Albion FC. We trust their ideas, insight, honesty and dedication to our brand. Working with international commercial property rights was a priority of ours, and we couldn't be prouder of the work Sam and Dylan put into our partnerships".

  • Jamie Newton | Head of Marketing, Chaucer Group

    “The Chaucer ethos, We find a way, reflects our commitment to navigating complexity with determination and clarity. It’s a quality we value deeply in our partners—and one that Sam embodies.

    From our first conversation, Sam demonstrated a sharp understanding of our goals and the unique opportunities of partnering with Surrey CCC. His professionalism, responsiveness, and strategic insight made the entire process effortless. Sam ensured our interests were aligned from the outset, helping to build a partnership grounded firmly in collaboration and mutual benefit.”

  • Josie C-Thornewill​ | Sustainability Director, Thakeham Group

    “Sam was pivotal in introducing us to a wide range of impressive organisations with partnership opportunities. He spotted commonalities with connections that we wouldn’t have otherwise seen, and as a result we are very proud to be the Official Sustainability Partner of England Netball, working to create healthy and sustainable communities together.”

  • Charlie Read | Head of Partnership Sales, Southampton FC

    “We worked with SBP to help drive new commercial partners, specifically in the sustainability space. Sam and the team are extremely knowledgeable in their area of expertise, excellent operators, diligent and above everything else, just brilliant people to work with. They always go above and beyond what is expected, and I could not recommend Sam and the team enough.”

  • Lee Price | Global Communications Director, Allbirds

    “I have complete trust in SBP to look after our projects objectively and collaboratively, without self-interest clouding their judgement. Dylan's work on our Unexpected Athlete campaign was first class and I hope to work with these guys for the rest of my career.”

  • Ben Thompson | CMO, Foresight Group

    “Sam responded to our brief with imagination and rigour, drawing up a shortlist of interesting opportunities. He was exceedingly responsive to our needs and managed the entire process from initial discussions through contract negotiations with great sensitivity adding valuable insight and experience. We are delighted at the end of the process to have become the first official Sustainability Partner to the Goodwood Estate.”

  • Katalin Sinkovics | Sponsorship Manager, Killik & Co

    “Sam has been my trusted advisor for several years. He consistently excels at identifying the most relevant sponsorship opportunities for us and facilitating productive discussions throughout the whole process. His insights are always valuable, and he frequently goes above and beyond what is expected. I truly enjoy working with SBP and cannot recommend Sam highly enough.”

GET IN TOUCH

Tel: +44 (0) 7340 914 054