SAM BARING PARTNERSHIPS

Founded in 2020, SBP broker partnerships across sport and entertainment with a particular focus on sustainability partnerships.

OUR WORK

  • Experience Kissimmee x Brighton & Hove Albion FC

    The multi-year Official Sleeve Sponsorship deal sees the Experience Kissimmee brand on the home and away kits of English Premier League club Brighton & Hove Albion FC.

  • Killik & Co x Chelsea Flower Show

    Killik & Co's 'Money Doesn't Grow on Trees' garden was an award winning garden at the 2024 RHS Chelsea Flower Show.

  • Kingfisher Zero x Royal Parks Half Marathon

    'Look up and see the beauty' is Kingfisher Zero's recently launched brand refresh so becoming the Royal Parks Half Marathon's first beer partner was the perfect fit.

  • Thakeham Homes x England Netball

    A landmark partnership for both organisations as Thakeham became England Netball's first ever Official Sustainability Partner.

  • Explore Louisiana x London Jazz Festival

    New Orleans in Louisiana is the birthplace of jazz so we brought the region across the Atlantic to sponsor the London Jazz Festival.

  • Allbirds x Lindsay Lohan

    Needing a star to spearhead Allbirds' Unexpected Athlete campaign, we secured Lindsay Lohan to launch their new Tree Flyer trainer.

  • Thorpe Park x Surrey Football Association

    One of the UK's most celebrated theme parks is working with the Surrey Football Association to boost girls' grassroots participation in the sport.

  • Pact Coffee x Royal Parks Half Marathon

    B Corp certified and looking to amplify their sustainability credentials, The Royal Parks Half Marathon is Pact Coffee's first sponsorship deal.

  • Jessica Beers | Executive Director, Experience Kissimmee

    "SB Partnerships delivered results for Experience Kissimmee from concept to execution in securing our sleeve sponsorship deal with Brighton & Hove Albion FC. We trust their ideas, insight, honesty and dedication to our brand. Working with international commercial property rights was a priority of ours, and we couldn't be prouder of the work Sam and Dylan put into our partnerships".

  • Josie C-Thornewill​ | Sustainability Director, Thakeham Group

    “Sam was pivotal in introducing us to a wide range of impressive organisations with partnership opportunities. He spotted commonalities with connections that we wouldn’t have otherwise seen, and as a result we are very proud to be the Official Sustainability Partner of England Netball, working to create healthy and sustainable communities together.”

  • Charlie Read | Head of Partnership Sales, Southampton FC

    “We worked with SBP to help drive new commercial partners, specifically in the sustainability space. Sam and the team are extremely knowledgeable in their area of expertise, excellent operators, diligent and above everything else, just brilliant people to work with. They always go above and beyond what is expected, and I could not recommend Sam and the team enough.”

  • Lee Price | Global Communications Director, Allbirds

    “I have complete trust in SBP to look after our projects objectively and collaboratively, without self-interest clouding their judgement. Dylan's work on our Unexpected Athlete campaign was first class and I hope to work with these guys for the rest of my career.”

  • Ben Thompson | CMO, Foresight Group

    “Sam responded to our brief with imagination and rigour, drawing up a shortlist of interesting opportunities. He was exceedingly responsive to our needs and managed the entire process from initial discussions through contract negotiations with great sensitivity adding valuable insight and experience. We are delighted at the end of the process to have become the first official Sustainability Partner to the Goodwood Estate.”

  • Tom Mercey | Director, Saracens RFC

    “The SBP team have been a magnificent support to our group – not only with understanding some of the complexities with sustainability as a subject but ensuring that these are broken down into comprehendible areas of focus. Couldn’t recommend their services more highly. Thank you.”

  • Katalin Sinkovics | Sponsorship Manager, Killik & Co

    “Sam has been my trusted advisor for several years. He consistently excels at identifying the most relevant sponsorship opportunities for us and facilitating productive discussions throughout the whole process. His insights are always valuable, and he frequently goes above and beyond what is expected. I truly enjoy working with SBP and cannot recommend Sam highly enough.”

GET IN TOUCH

Tel: +44 (0) 7340 914 054